Bulmers Berry

There's a chance you missed this campaign, it being 'an undergrowth movement' and maybe you didn't get out of the house much around the time Bulmers Berry was launched.

We commissioned 3 artists to work up their own interpretation of 'An Undergrowth Movement' for a full suite of outdoor print and digital artwork to work alongside the same themed TV ad. With a few live graffiti installations of their respective artwork around Ireland, our campaign was a success with millennials and fruity alcohol drinkers alike.